Forestation for Harmony with Nature


Forests have versatile functions, including the conservation of biodiversity and mitigation of climate change. Realizing their importance, many companies are now directing their attention to forestation as a corporate social responsibility (CSR) program. However, in most companies, CSR personnel are often not forestry or biodiversity experts, and face obstacles in integrating biodiversity into their forestation programs. Our working group was set up to support companies in pursuing forestation programs that are significant for local communities and for conserving biodiversity.


Our five guiding principles in forestation as CSR initiatives are:

A sense of purpose: The company is aware of how its operations depend on or impact forest ecosystem services, and it conducts forestation activities that are related to its business operations. Companies are thus advised to develop their own unique “forest story” to emphasize their sense of purpose.


Responsibility: The company’s management is clear about its commitment to forestation and its responsibility to the local community.


Social nature: The company collaborates and engages with local stakeholders and shares a common vision with them.


Efficacy: The company conserves biodiversity through its forestation programs by implementing adaptive management based on appropriate monitoring.


Sustainability: The company devises a long-term plan and a system to continue forestation programs.



We have formulated guidelines based on the above five principles for company CSR personnel in charge of forestation. We are promoting the use of the guidelines by JBIB member companies and we will also work to improve the guidelines by testing them against actual practices and through discussions with external parties, including government organizations and experts. Through such activities, we promote and guide best practices in biodiversity-rich forestation as a CSR strategy.